START STRONG.
FINISH STRONGER.
5K // 10K // HALF MARATHON
PROMOTE YOUR BRAND
WITH A NEGATIVE SPLIT RACE SPONSORSHIP
AN ACTIVE, LOCAL AUDIENCE
DEMOGRAPHICS
Averaging 1,500 runners participating
- 71% female, 29% male
- 31% of runners between age 31-40
- 25% of runners between age 41-50
- 73% of runners live within 60 minutes of the race
1500+ spectators
70% Spokane/CDA locals, 30% out-of-towners
YOUR EXPOSURE, MULTIPLIED
RACE MARKETING
Negative Split is promoted across multiple marketing mediums where sponsors are featured.
- Social media (facebook, instagram with 6,200 followers)
- Email newsletters (25,000+ subscribers)
- Digital ads
- Print ads (magazines and newspapers)
- Billboards
- Radio and TV
- Flyers and posters
- Guerilla tactics to gyms, health clubs, and run groups
For our Presenting Sponsor, the total average number of impressions is up to 490,000 spread throughout 8 months of marketing.
YOUR EXPOSURE, MULTIPLIED
RACE MARKETING
Negative Split is promoted across multiple marketing mediums where sponsors are featured.
- Social media (facebook, instagram with 6,200 followers)
- Email newsletters (25,000+ subscribers)
- Digital ads
- Print ads (magazines and newspapers)
- Billboards
- Radio and TV
- Flyers and posters
- Guerilla tactics to gyms, health clubs, and run groups
For our Presenting Sponsor, the total average number of impressions is up to 490,000 spread throughout 8 months of marketing.
A FULL RACE WEEKEND EXPERIENCE
INTERACT WITH OUR AUDIENCE WITH MULTIPLE TOUCHPOINTS
- Packet Pickup & Expo
- During the Race: Signage throughout the course, etc
- Sponsor an Aid Station: hand out water and nutrition to athletes during the race
- After Party