2020
PROMOTE YOUR BRAND
WITH A CDA MARATHON SPONSORSHIP
AN ACTIVE, LOCAL AUDIENCE
DEMOGRAPHICS
Averaging 2,000 runners participating
- 35% male, 65% female
- 32% of runners between age 31-40
- 24% of runners between age 41-50
- 59% of runners live within 60 minutes of the race
1,000-2,000+ spectators
YOUR EXPOSURE, MULTIPLIED
RACE MARKETING
CDA Marathon is promoted across multiple marketing mediums where sponsors are featured.
- 25,000 subscribed to Negative Split emails
- 3,800 following social media followers
- 1,805,000 social media impressions annually
- Digital ads
- Print ads (magazines and newspapers)
- Billboards
- Radio and TV
- Flyers and posters
- Guerilla tactics to gyms, health clubs, and run groups
YOUR EXPOSURE, MULTIPLIED
RACE MARKETING
CDA Marathon is promoted across multiple marketing mediums where sponsors are featured.
- 25,000 subscribed to Negative Split emails
- 3,800 following social media followers
- 1,805,000 social media impressions annually
- Digital ads
- Print ads (magazines and newspapers)
- Billboards
- Radio and TV
- Flyers and posters
- Guerilla tactics to gyms, health clubs, and run groups
A FULL RACE WEEKEND EXPERIENCE
INTERACT WITH OUR AUDIENCE WITH MULTIPLE TOUCHPOINTS
- Packet Pickup & Expo
- During the Race: Signage throughout the course, etc
- Sponsor an Aid Station: hand out water and nutrition to athletes during the race
- After Party
COUNTDOWN TO RACE DAY
DATE & START TIME
Race Status: GREEN LIGHT
August 21-23, 2020
Multiple Start Times
